CharityGift Cards Offer Nonprofits and Corporations a Unique Way to Build Brand Loyalty

CharityGift Cards Offer Nonprofits and Corporations a Unique Way to Build Brand Loyalty: "CharityGift Cards Offer Nonprofits and Corporations a Unique Way to Build Brand Loyalty

SAN DIEGO--(BUSINESS WIRE)--April 27, 2005--
Kintera's Innovative CharityGift Allows Organizations to Generate Affinity With Private-Labeled, Custom Cards That Recipients Can Use to Make a Charitable Donation


Gift cards are more popular than ever. Kintera CharityGift(tm), offered by nonprofit solutions provider Kintera(r) Inc. (NASDAQ:KNTA), builds on the success of gift cards in an innovative way by introducing gift cards that provide a meaningful giving experience for both gift givers and receivers, while benefiting charities. Today Kintera announced that its Kintera CharityGift product can be private-labeled by nonprofit and corporate organizations, and sold on online to generate affinity and brand loyalty with donors or customers.
Kintera CharityGift allows an individual to create a personalized CharityGift Card(tm) or CharityGift Certificate(tm) and make a charitable donation in someone else's honor for a birthday, holiday or any other gift-giving occasion. The CharityGift recipient gets to choose which charity benefits from the donation. The CharityGift can be sent either online or through the mail in any amount of $10 or more. "