Survey Reveals Nonprofits and Associations Succeeding with Email Marketing

Survey Reveals Nonprofits and Associations Succeeding with Email Marketing: "Press ReleaseSource: Constant Contact

Survey Reveals Nonprofits and Associations Succeeding with Email Marketing
Wednesday May 25, 8:12 am ET
Higher Open, Click-Through and Overall Response Rates Show Email Positively Impacts Member Communications Efforts
WALTHAM, Mass.--(BUSINESS WIRE)--May 25, 2005--Nonprofits and associations using an email service for member communications reported higher open, click-through, and overall response rates over the last twelve to twenty-four months, according to a recent survey conducted by Constant Contact (www.constantcontact.com), an email marketing service for small and medium businesses (SMBs) and associations. These results - collected from more than 500 nonprofits, associations, and membership organizations across the U.S. - demonstrate that email outreach is having a positive impact on member communications efforts for these organizations, including fundraising, event promotions, and membership recruitment initiatives. "