CEO & Philanthropic Expert, Appearing on PBS's 'Wall Street Week with Fortune,' Says ''Think About Charity the Way You Think About Investing''

CEO & Philanthropic Expert, Appearing on PBS's 'Wall Street Week with Fortune,' Says ''Think About Charity the Way You Think About Investing'': "CEO & Philanthropic Expert, Appearing on PBS's 'Wall Street Week with Fortune,' Says ''Think About Charity the Way You Think About Investing''

WAYNE, Pa.--(BUSINESS WIRE)--May 3, 2005--
Eric Thurman of Geneva Global, Inc. Says New Trend Called 'Performance Philanthropy' Is Based on Rigorous Investigation of Charities Showing Proven Results


The CEO of Geneva Global, Inc. (http://www.genevaglobal.com/), the philanthropic research and international grantmaking company that specializes in arranging grants by America's wealthy private donors on the basis of rigorous research and investigation of charitable projects in Third World countries, said on the PBS television program, 'Wall Street Week With Fortune,' that high net worth individuals should look at making their charitable contributions with an investing mentality.
Eric Thurman, CEO of Geneva Global, based in Wayne, Pennsylvania, told host Geoff Colvin, on the program that aired on April 22nd, that a new concept in charitable giving, a phrase coined by Geneva Global called 'Performance Philanthropy,' is about giving based not only on need, but also on proven results. 'Because if nothing changes, you've wasted your money,' Thurman told Colvin. 'That's a terrible shame, to have had good intentions and you put money out there, but nothing was different.' When asked by Colvin how charities can be measured, Thurman replied, 'We think you can track it always to life change. If people's lives are changed, you actually can measure that. You can say how many people "