SHOPA Kids in Need Foundation Proves Shining Example of Business Marketing to Strengthen Corporate Brand

SHOPA Kids in Need Foundation Proves Shining Example of Business Marketing to Strengthen Corporate Brand: "Press ReleaseSource: SHOPA Kids In Need Foundation

SHOPA Kids in Need Foundation Proves Shining Example of Business Marketing to Strengthen Corporate Brand
Tuesday May 17, 5:20 am ET
DAYTON, Ohio, May 17 /PRNewswire/ -- An all time high of 84 percent of Americans say they are likely to switch brands to support a worthy cause. Companies such as Staples, Coca-Cola and Target set themselves apart by aligning with brand strengthening charities, such as the SHOPA Kids In Need Foundation. According to brand experts, allocating funds and resources to a non-profit whose mission complements a corporation's own mission can have unparalleled effects on brand appeal to consumers and the company's overall image"