Friend or Foe: Kintera Launches Features for Quality Online Advocacy Communications; Information-Driven Tool Empowers Activists to Send Timely, Target

Friend or Foe: Kintera Launches Features for Quality Online Advocacy Communications; Information-Driven Tool Empowers Activists to Send Timely, Targeted Messages to 'Friends' and 'Foes': "Friend or Foe: Kintera Launches Features for Quality Online Advocacy Communications; Information-Driven Tool Empowers Activists to Send Timely, Targeted Messages to 'Friends' and 'Foes'

SAN DIEGO--(BUSINESS WIRE)--Oct. 13, 2005--Advocacy groups and supporters can now achieve more personalized, quality communications with elected officials and other decision-makers by using Kintera's new 'Friend or Foe' feature. Kintera(R), Inc. (NASDAQ:KNTA), the leading provider of software as a service to the nonprofit industry, today announced the feature as part of Kintera Advocacy.

The first of its kind, the 'Friend or Foe' feature helps nonprofits affect legislative outcomes -- not just react to results. The tool allows advocacy groups and supporters to send customized online communications based on a decision-maker's issue stance. For example, the feature enables a user to send different messages to two Senators with opposing positions on an issue -- in a single action. 'Friend or Foe' helps nonprofits reach the right legislator with the right message, leading to better advocacy campaign results."