Convio, Inc. and Target Software, Inc. Partner to Enable Integrated Fundraising for Nonprofits

Convio, Inc. and Target Software, Inc. Partner to Enable Integrated Fundraising for Nonprofits: "Convio, Inc. and Target Software, Inc. Partner to Enable Integrated Fundraising for Nonprofits

AUSTIN, Texas & CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 3, 2005--

Joint Customers Can Integrate Online and Offline Donor Data to Drive More Effective Campaigns


Convio, Inc. and Target Software, Inc. -- leading providers of Internet marketing and donor management solutions for nonprofits -- today announced a joint software development and marketing partnership that will enable organizations using both solutions to market and fundraise more effectively.

Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Target Software's offering, Team Approach, is the market-leading fundraising and donor management system enabling nonprofits to collect, manage and analyze huge volumes of detailed constituent information for improving development efforts.

Prior to the partnership, Convio and Target collaborated to ensure efficient data exchange between a customer's Convio-powered online database and its Target Team Approach database. Now with the new partnership, customers will experience an even higher level of integration between systems. Benefits include:"