Ketchum Launches Global 'Personalized Media' Service

Ketchum Launches Global 'Personalized Media' Service: "Ketchum Launches Global 'Personalized Media' Service
Monday June 13, 10:35 am ET
Blends Online, Wireless Tools Such as Blogs Into Firms' Communications Strategy
NEW YORK, June 13 /PRNewswire/ -- Ketchum, a leading marketing and corporate communications firm, today launched Ketchum Personalized Media(SM), a global service that advises organizations to know how, why and when to integrate the growing roster of online and wireless media -- from blogs and podcasts to mobile marketing -- into their overall communications strategy.
Reflecting the rapidly changing communications landscape, Ketchum Personalized Media specialists help organizations understand, evaluate and employ, where appropriate, the emerging media tools to create a fresh dialogue with various target audiences. The service also counsels organizations on how these new media tools can complement their existing public relations programs."