Thursday, January 29, 2015

Blackbaud CRM Helps Increase Fundraising Revenue and Improves Visibility into Constituent Activity for Higher Education Institutions | Blackbaud News

Blackbaud CRM Helps Increase Fundraising Revenue and Improves Visibility into Constituent Activity for Higher Education Institutions | Blackbaud News: "Charleston, S.C. (January 28, 2014) – Blackbaud, Inc. (NASDAQ: BLKB) today announced the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting, examining the potential return on investment enterprises may experience by deploying Blackbaud CRM™ in the North American higher education sector. Forrester found that over a five-year period, a large state university system can expect to experience an increase in fundraising revenue of $13.3 million, avoided labor costs of $3 million and IT costs of $400,000."



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