AUSTIN, Texas: Abila Highlights Key Nonprofit Fundraising Trends to Watch for in 2015 | Business Wire | Rock Hill Herald Online: "AUSTIN, TEXAS — Abila, the leading provider of software and services to nonprofits and associations, today shared its predictions that will have the biggest impact on fundraising for nonprofits in 2015: conversion optimization, or improving donation flow to raise more money, will be an emerging trend; the ability to engage with Millennials will be key; donor retention and treating all donors like major donors will be essential for organizations; online fundraising and mobile continue to be important; and the ability to share stories in a very visual way."
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