Thursday, October 28, 2010
Convio, Donordigital Release New Report on Donation Form Optimization for Nonprofit Fundraising - MarketWatch
Convio, Donordigital Release New Report on Donation Form Optimization for Nonprofit Fundraising - MarketWatch: "BALTIMORE, Oct 28, 2010 (BUSINESS WIRE) -- A new report from Donordigital and Convio reveals some interesting findings about web donation forms based on research into best practices of seven large US nonprofit organizations. The report uncovers which elements of donation forms most influence donor 'conversions' and steps to make form testing faster and more cost-effective with the goal of improving fundraising. The full report is available for download at http://tinyurl.com/22nrl8z"