Charities Planning Year-End Appeals Can Benefit from Lessons Learned - MarketWatch

Charities Planning Year-End Appeals Can Benefit from Lessons Learned - MarketWatch: "AUSTIN, Texas, Oct 21, 2010 (BUSINESS WIRE) -- In 2009, email on December 31 helped drive what was at the time the single largest day for online giving. Donor behavior and a review of the data show that the giving pattern for 2010 will likely be different."