Forbes.com: Age and Gender Are Major Influencers on Donor Behavior; New Study from Vertis Tracks Donor Behavior Among Charities and Nonprofits

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Forbes.com: Age and Gender Are Major Influencers on Donor Behavior; New Study from Vertis Tracks Donor Behavior Among Charities and Nonprofits: "BusinessWire
Age and Gender Are Major Influencers on Donor Behavior; New Study from Vertis Tracks Donor Behavior Among Charities and Nonprofits
03.31.05, 8:03 AM ET

Vertis, a leading provider of targeted advertising, media and marketing services, today announced the results of its proprietary Customer Focus(R) 2005: Nonprofit study, which reveals that 25 percent of men with a household income of $75,000+ contributed to a political organization in 2005, compared to 14 percent in 2001. In addition, 48 percent of women with a household income of $75,000+ donated money to a food/hunger charity in 2005, compared to 40 percent in 2001 (Figure A"