Key factors in improving multi-channel marketing for non-profits | TechJournal South

Key factors in improving multi-channel marketing for non-profits | TechJournal South: "Key factors in improving multi-channel marketing for non-profits
July 21st, 2011

ConvioIntegrated multi-channel marketing makes the most sense for non-profit organizations, but size does not equal integrated marketing sophistication among organizations, according to the Integrated Multi-Channel Marketing study from Convio Inc. (Nasdaq:CNVO).

“Today, every constituent can and should be engaged through multiple channels so that both the organization and the individual get the most out of the relationship,” said Vinay Bhagat, founder and chief strategy officer of Convio. “In doing so, nonprofits can deepen those relationships by better anticipating needs, interests and passions, and providing relevant interactions and opportunities for participation. Determining how to manage this within an organization is non-trivial but has significant payoffs."