Tuesday, June 14, 2011

Target Analytics Introduces Mid-Level Donor and Alumni Engagement Custom Modeling | EON: Enhanced Online News

Target Analytics Introduces Mid-Level Donor and Alumni Engagement Custom Modeling | EON: Enhanced Online News: "CHARLESTON, S.C.--(EON: Enhanced Online News)--Blackbaud, Inc. (Nasdaq: BLKB) today announced the availability of two new custom modeling solutions from Target Analytics. The first is a Mid-Level Giving Likelihood Model, a new service that analyzes the constituent databases of nonprofit organizations to identify promising, untapped mid-level giving prospects. The second is the Alumni Engagement Model which was specifically developed to help higher education institutions identify engaged alumni and cultivate them to become supporters. Target Analytics, a Blackbaud company, offers solutions for donor acquisition, prospect research, benchmarking, custom modeling, and data enrichment to more than 6,000 nonprofits and has the largest database of philanthropy data in the world.

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