THE GOLDIE COMPANY | DONORS MORE DEMANDING IN 2010: "DONORS MORE DEMANDING IN 2010
New Shift in Charitable Giving in Canada Could Mean Cash Flow Crunch for Non-Profits
TORONTO, Dec. 1 /CNW/ - In today's severe global economic climate, charitable organizations are required to do much more for their donors than ever before, for survival, according to a new report released yesterday. If not, a serious cash flow crisis could be on the horizon.
The research was commissioned by The Goldie Company in Toronto which is a leading Canadian fundraising firm. The research was unveiled at the Association of Fundraising Professionals Conference in Toronto. The research investigated the current state of donor trends in 2010 by surveying a number of charitable organizations across Canada. The results reveal that organizations that do little to steward donors via recognition, frequent communication and sharing, have experienced significant drops in donations and a decline in overall revenue."
Thursday, December 02, 2010
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