Chasing Generation Thumb and Proving Value will be Hot Issues for Nonprofits, According to Blackbaud's Top 10 Predicted Nonprofi | TradingMarkets.com

Chasing Generation Thumb and Proving Value will be Hot Issues for Nonprofits, According to Blackbaud's Top 10 Predicted Nonprofi | TradingMarkets.com: "'The big priority for most nonprofits going forward will be to capture the interest of the younger donor--Millennials and Generation Thumb,' said Marc Chardon, Blackbaud's chief executive officer. 'As their traditional donor pools age, nonprofits need to adapt to engage a new, younger generation of supporters. Nonprofits must become more tech-savvy, more sophisticated and more flexible in finding ways to make giving more relevant and personal to a new generation.'"