Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey | SYS-CON INDIA

Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey | SYS-CON INDIA: "AUSTIN, TX -- (Marketwire) -- 10/28/09 -- Sage North America today announced the results of its recently conducted social media survey for nonprofit organizations in the U.S. and Canada. One of the most interesting findings: 91% of respondents raise funds online, but only 58 percent of those nonprofits using social media cite fundraising as a goal for using it. 'Sharing our story,' building a community, public relations, and donor engagement/retention -- not raising funds -- were listed as the nonprofits' top reasons for engaging in social media."