Kintera Announces New Data Model Customization Tool

Kintera Announces New Data Model Customization Tool: "Kintera Announces New Data Model Customization Tool

Custom Entities Enables Nonprofits to Customize Their Kintera CRM Data Model

SAN DIEGO--(BUSINESS WIRE)--Kintera® Inc. (NASDAQ:KNTA) today announced the addition of custom entities to its Constituent Relationship Management (CRM) product. Custom entities lets administrative users add business objects to the core CRM data model as well as add rules governing how the new objects relate to one another and to native objects."