Convio, Inc. and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on Giving: "Convio, Inc. and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on Giving
Online Constituent Relationship Management (eCRM) Improves Rate of Giving by Offline Donors
AUSTIN, Texas--(BUSINESS WIRE)--Convio, Inc., in partnership with StrategicOne, LLC, have conducted the nonprofit sector's first comprehensive study quantifying the impact of online engagement (eCRM) and multi-channel marketing on overall giving. The data, presented at the DMANF conference in Washington, DC, shows that online engagement improves how much offline (direct mail) donors give each year and the rate at which they renew (retention rates) even if they continue to give solely in the mail. If they opt to give online as well, i.e. become multi-channel, their rate of giving and retention rate increases further.
Details of the research have been published in a whitepaper, “Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication and Donation Channel Increases Donations,” available at http://www.convio.com/impaper."