Public Employees for Environmental Responsibility: News Releases

Public Employees for Environmental Responsibility: News Releases: "Will Alter Park Landscapes and Sway Policies

Washington, DC — In a quiet but far-reaching change, the National Park Service is poised to adopt a new policy of aggressively seeking corporate sponsorship of park projects and facilities. In return for financial sponsorships, the plan will give corporate donors naming rights, use of National Park symbols and personnel in advertising and much greater influence over park managers, according to public comments filed today by Public Employees for Environmental Responsibility (PEER).

“This starts a slow motion commercialization of the national park system,” stated PEER Executive Director Jeff Ruch. “What will be allowed stops just short of licensing ads for ‘The Official Beer of Yosemite’ or ‘ Old Faithful, Brought to You by Viagara.’”"