This blog contains press releases on fundraising and philanthropy that the Resource Center has seen on the Internet. This listing is a sampling and is not intended to be all inclusive. Disclaimer:AFP provides this listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some urls may require registration to view and/or may only be available for a limited time
Monday, April 12, 2010
Chasing Generation Thumb and Proving Value will be Hot Issues for Nonprofits, According to Blackbaud's Top 10 Predicted Nonprofi | TradingMarkets.com
Chasing Generation Thumb and Proving Value will be Hot Issues for Nonprofits, According to Blackbaud's Top 10 Predicted Nonprofi | TradingMarkets.com: "'The big priority for most nonprofits going forward will be to capture the interest of the younger donor--Millennials and Generation Thumb,' said Marc Chardon, Blackbaud's chief executive officer. 'As their traditional donor pools age, nonprofits need to adapt to engage a new, younger generation of supporters. Nonprofits must become more tech-savvy, more sophisticated and more flexible in finding ways to make giving more relevant and personal to a new generation.'"
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